Local advertising market is expected to grow from $132.5 billion in 2012 to $148.8 billion by 2017, according to BIA/Kelsey's... ...
Local Ad Dollars 2013: What Business Categories Are Spending And Where
Colliding With The Social Web
Michael Hackmer's Colliding With The Social Web is a blog about education, start-ups, digital marketing, technology, media, government contracting and more.
Local Ad Dollars 2013: What Business Categories Are Spending And Where
Local advertising market is expected to grow from $132.5 billion in 2012 to $148.8 billion by 2017, according to BIA/Kelsey’s U.S. Local Media Forecast (2012-2017). However, some key questions arise from this data: What media channel(s) is experiencing growth or worrisome declines? How are advertisers spending their money across local search, video, classifieds/verticals and other … Continued
Companies Need To Focus Data Collection On Identifying And Forming Consumer Habits
Companies are very fixated on the concept of loyalty. Loyalty, or faithfulness or devotion, is an emotional state that is extremely difficult to quantify. Instead of using the term “loyalty” we should be using the term “habit” and measuring the…
BIA/Kelsey and Marchex: Google’s AdWords Enhanced Program
Today BIA/Kelsey’s Senior Analyst, Mike Boland, and Marchex VP of Operations, Travis Fairchild, and Head of SEM, Cody Kunning, discussed how businesses and those managing online and mobile advertising campaigns can best maximize performance with Google’s AdWords Enhanced Campaigns, which…
11 Things Overlooked On Site Launch
I’ve seen it more times done incorrectly than done correctly in today’s fast and furious market. Money, resources and shortcuts are used to get a website out the door without it being fully ready for prime time. Management often thinks…
Is Your Team Where Big Ideas Die?
By Deanna M. Murray Every workplace has one. And depending on how this person is managed, he can be the death of a department. I’m talking about the person with all the ‘Big Ideas’. … But there’s a problem ……
Thoughts On Communication, Critical Thinking, Collaboration and Creativity
In marketing departments and elsewhere in companies, internal communication, collaboration and creativity are important, but often handled poorly. One of the most frequent complaints I hear from professional colleagues and friends is that there is very little insight from senior management at their organizations into overall project objectives, or what senior management is planning – … Continued
How Are You Different?
When you brainstorm your new business idea, or look at your company, it is critical to ask yourself, “How are we different?” Differentiation is critically important when it comes to connecting with your target audience. This is especially true if the chances are high that there are others delivering a similar product or service. People … Continued
