I’ve seen it more times done incorrectly than done correctly in today’s fast and furious market. Money, resources and shortcuts are used to get a website out the door without it being fully ready for prime time. Management often thinks they can launch with a site 60-percent ready, but the first 2 weeks of a [...]
Is Your Team Where Big Ideas Die?
By Deanna M. Murray Every workplace has one. And depending on how this person is managed, he can be the death of a department. I’m talking about the person with all the ‘Big Ideas’. … But there’s a problem … The ‘Big Idea’ person rarely knows how to get anything done. He sees from start [...]
Thoughts On Communication, Critical Thinking, Collaboration and Creativity
In marketing departments and elsewhere in companies, internal communication, collaboration and creativity are important, but often handled poorly. One of the most frequent complaints I hear from professional colleagues and friends is that there is very little insight from senior management at their organizations into overall project objectives, or what senior management is planning – [...]
How Are You Different?
When you brainstorm your new business idea, or look at your company, it is critical to ask yourself, “How are we different?” Differentiation is critically important when it comes to connecting with your target audience. This is especially true if the chances are high that there are others delivering a similar product or service. People [...]
Personal And Professional Goals For 2013 And Beyond
I had started thinking about my goals and dreams for 2013 and started two different threads on Facebook – See Post 1 and Post 2. Instead of leaving such a list on my personal Facebook profile, where I have privacy settings that will prevent many people from seeing it, I’ve decided to create a running [...]
Defining Your Website Scope
Building out a new website for your company, campaign or organization is a significant undertaking. There are decisions to be made on who you select for your team, what technology to integrate, what platform to build on, the needs to your target audience, vendor selection, identifying who will manage the vendor, identifying the right internal [...]
