Michael Hackmer

About Michael Hackmer

Thanks for taking the time to check-out my website and blog. All blog posts are mine and are not necessarily the views of my employers or clients.

I am the founder of a few companies: Social Web Tactics, Catoctin Education, SOCiCLE, YourTravel.Guide, and CBT Media.
As part of Social Web Tactics, we have three sub-divisions that operate somewhat separately from the main company, including: Time To Brainstorm, Your Webinar Experts, Your SEO Consultant, and Government Contractors.
As part of Catoctin Education, we have Catoctin College and the Education Blog.
CBT Media is the parent company for Cannabis Business Today and the Marijuana Marketing Agency.
I also am the CEO and Chairman at Leadership For America PAC and the Reform Party of Virginia.

Prior Work Experience

Prior to starting Social Web Tactics and other businesses, I have worked for a few different companies.
I was the SEO and Content Optimization Manager for Strayer University. At Strayer, I improved organic search results, increasing the number of page 1 terms on Google, handled all website analytics and worked on several successful web initiatives.
I also worked at Deltek as the Senior Community Manager for GovWin.com, which was at the time a professional network for businesses and government contractors to share opportunities and best practices. The site and concept has since changed.
My role at GovWin was to manage the social network, monitor and engage our users online and in-person, provide educational resources that enhanced the member experience, and identify ways to grow the community. I managed all social media engagement as well as programs designed to increase on-site engagement. I also worked closely with sales (especially enterprise sales) to ensure yearly growth in lead generation.
Prior to joining GovWin.com, I was the social media and online marketing manager for BIA/Kelsey. BIA/Kelsey is a leader in research and data for the media industry, with some rather specialized expertise in television, radio, and newspaper. They also are experts in the local marketplace and mobile.
I also have held marketing, project management and communications positions with companies in health care technology, software, and government contracting.
Before I was in marketing, I worked for a number of years in state and local government relations and industry affairs for non-profits in the retail, snack food, and recreational boating industries.

Personal Background

I am married, and have 2 daughters - one going to college - and another born on July 14, 2017.
I enjoy running, swimming, hiking and exploring cities and new places in the US and Latin America.
Graduated The Catholic University of America in 1998 with BA in Politics and the equivalent of a BA in Latin American History.
Attended CCHS and Phillips Academy Andover - graduating in 1994.

Marketing Specialties

  • Customer Persona Development
  • Digital Marketing
  • Content Marketing
  • Social Media Strategy and Execution
  • SEO/SEM/PPC
  • Web Design and User Experience
  • Business Development / Lead Generation
  • B2C, B2B and B2G
  • US and Latin America marketing / market development

What People Say About Michael Hackmer

Here are some recommendations from people I have worked with over the years.

Michael is very knowledgeable and was always a key member of the team on our projects. He is a consumate professional. I could always trust Michael to come to our meetings prepared with solid strategic information that would help us move the needle forward. I was consistently impressed by the fact that Michael always took my unplanned calls, many times when he had already left the office for the day. Michael has a stellar knowledge of SEO and all content marketing tactics. Any firm that hires Michael will be lucky to have him on their team. I truly hope that we are able to work together again in the future.

Mike is a multi-talented marketing professional who tackles all assignments with a thorough attention to detail. He embraces social media for customer engagement and business development, and creates successful webinar programs that result in lead generation and revenue. He also encourages collaboration between departments. Our marketing team wears many hats so the job requires a solid work ethic, good time management skills, and a “can-do” attitude. Mike possesses all of these skills and more. He is creative and a pleasure to work with.

I have the privilege of working with Mike at BIA. Mike is a marketing professional whose innovative ideas translate into tangible results. He is truly someone who goes the extra mile, thinks outside the box and continually tries to better the organization he is working for. These characteristics are not commonplace and make him a tremendous asset. He understands the value of good communications, We can always count on Mike to introduce creative ideas, clearly articulate complex concepts, challenge conventional thinking, and be team-oriented. Mike is an individual with high integrity and unquestionable ethics

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