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Mike Hackmer’s Professional Background

I am the founder of a few companies: Social Web Tactics, Catoctin Education, SOCiCLE, and YourTravel.Guide. I also am the Founder and President of Broad Run Field Hockey, and the CEO and Chairman at Leadership For America PAC and the Reform Party of Virginia. And I serve on the leadership team as Chief Strategy Officer for Government Marketing University.

Social Web Tactics

Social Web Tactics (SWT) is a digital marketing and sales agency located just outside of Washington, DC. We partner with companies to help build better customer personas, digital marketing and lead generation programs, as well as content marketing efforts and SEO/SEM/PPC campaigns. In my role at SWT, I have worked with start-ups, SMBs and Fortune 500 companies focused on B2C, B2B and B2G in the US and Latin America. Social Web Tactics is currently doing work for companies selling directly to consumers, retail buyers, other businesses and state and federal government customers.

Catoctin Education

Catoctin Education is a futurist secondary and higher education start-up that provides an unique education and curriculum focused around business, information technology, information systems, entrepreneurship and inter-cultural immersion. Working in close partnership public schools, businesses, start-ups and start-up incubators, as well as serving as its own incubator, Catoctin is driven to modernize and personalize learning, and deliver real-world experience to its students.

Government Marketing University

I am currently on the Leadership Team at Government Marketing University and serve as Chief Strategy Officer. Government Marketing University is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. We have over 60 gurus from all corners of the U.S. public sector marketplace — marketers, thought leaders, government (current and former), media and sales leaders — contributing their time and knowledge to deliver a unique and content-rich platform. The University curriculum will offer training, research, certifications, mentoring, awards and community resources. It’s all in one place, enabling our students to learn, collaborate and accelerate their marketing success.

SOCiCLE

SOCiCLE is a start-up that is in development. It’s focus is on using data on habits, interests, and personality traits to facilitate better personal and professional relationships. More information on this start-up will be available in 2017.

YourTravel.Guide

YourTravel.Guide is a new travel website that is in development. The goal is to create better travel experiences for people who interested in visiting places all over the world. Our first phase is to focus on travel to Latin America and the United States. Preliminary launch of the site is not expect until 2017.

Broad Run Field Hockey

Broad Run Field Hockey is a 501c3, non-profit, parent-run organization that exists to fund high school field hockey for student athletes at Broad Run High School in Ashburn, Virginia. Loudoun County allows high school field hockey, but does not fund the teams. Therefore, a parent organization is needed to raise money. If you are interested in donating (all donations are 100% tax deductible), please visit the site today.

Leadership for America PAC

The Leadership for America PAC is a Political Action Committee established to support independent candidates, and fund activities that build stronger, independent political leaders in the US.

Reform Party of Virginia

The Reform Party of Virginia represents the interests of voters who are concerned with out-of-control federal spending, growing budget deficits, an unsustainable national debt, as well as gross mismanagement in government and unethical behavior from our elected representatives. It is our belief that the American public and the Reform Party share many of the same core principles when it comes to our local, state and federal government. We believe that our government functions best when it lives within its means, sets reasonable and common-sense objectives and implements sound policy. As a Party, we believe in practical answers for the challenges we face, and in the belief that good policy benefits the national interest and not select special interests.

Prior Work Experience

My prior work includes being the SEO and Content Optimization Manager for Strayer University. I improved organic search results, increasing the number of page 1 terms on Google, handled all website analytics and worked on several successful web initiatives.
I also worked at Deltek as the Senior Community Manager for GovWin.com, which is a professional network for businesses and government contractors to share opportunities and best practices. My role at GovWin was to manage the social network, monitor and engage our users online and in-person, provide educational resources that enhanced the member experience, and identify ways to grow the community. I managed all social media engagement as well as programs designed to increase on-site engagement. I also worked closely with sales (especially enterprise sales) to ensure yearly growth in lead generation.
Prior to joining GovWin.com, I was the social media and online marketing manager for BIA/Kelsey. I also have held marketing, project management and communications positions with companies in the technology and consulting industries, as well as government relations for non-profits.

Personal Background

I am recently engaged. Prior to my engagement, I have been a single parent to my daughter since 2004. I love to run, swim, hike and explore cities in the US and Latin America.

Marketing Specialties

Customer Persona Development
Digital Marketing
Content Marketing
Social Media Strategy and Execution
SEO/SEM/PPC
Web Design and User Experience
Business Development / Lead Generation
B2C, B2B and B2G
US and Latin America marketing / market development

Reviews / Recommendations

Edward Czarnecki, Senior Director - Strategic Development & Global Government Affairs with Monroe Electronics, Inc, recommends Michael Hackmer

Jennifer Kelly, Director, Client Success at Vorsight, recommends Michael Hackmer

Nicholas Bernard, Director of Client Services at mCubed Labs, recommends Michael Hackmer