HD Electronic Program Guide Technology Being Designed to Enhance Radio’s Offering
Television program schedules are a pretty essential interface for many of us. We want to know what programs are on the horizon, and tap into technologies like DVR and TIVO to ensure we can view what we want, when we want. In fact, we are so driven by our television program schedules that providers have integrated schedulers with our mobile phones (see DirecTV scheduler).
Unlike television, however, there is no existing national radio program-schedule database. Yet, there are more than 10 times the number of radio stations than tv stations in the US. For radio broadcasters, the development of an Electronic Program Guide that serves mobile receivers and helps to provide listeners with detailed program information represents a powerful tool to help better target programming and advertisements, as well as engage listeners throughout the day.
To address this issue, the NABFASTROAD HD Radio EPG project was created to to develop guidelines and technology for a US-based Electronic Program Guide system in a coherent, industry-wide fashion, with input from all stakeholders. In order to keep all radio broadcasters informed and to collect their input, BIA, in association with NAB, Broadcast Signal Lab and Unique Interactive have put together a webinar, which will take place today, Wednesday, February 25 from 2:00 pm to 3:00 pm eastern.
To register for this event, go to the GoToWebinar registration page: https://www1.gotomeeting.com/register/557324140