"Go Confidently In the Direction of Your Dreams. Live the Life You Have Imagined."

- Henry David Thoreau

You have dreams and goals for your business.

You should achieve them.

Let's explore the possibilities for your business, and unleash its true potential.


Guides and Reports


Here are the upcoming reports and release dates:

Top Communciations and Marketing Challenges
Businesses, organizations and government agencies are facing new challenges reaching people and successfully communicating. In this report, Social Web Tactics examines some of the top communications and marketing challenges and how you and your team can overcome them. (Coming Soon)

Ideas for Your Next Marketing or Communications Campaign
Ever look at your marketing or communications campaigns and think, "I think we did that last year... And the 10 years before that."? Well, we are here to help you break out of dull and test some new ideas. In this guide, Social Web Tactics shares some successful outreach campaign ideas that you can adapt for your organization. (Coming Soon)

Business Trends in 2022
A few months into 2022, trends are emerging for businesses across all industries. In this Perspectives report from Social Web Tactics, we outline the latest trends, as well as identify some areas businesses need to focus more on throughout the remainder of 2022. (Coming Soon)

Government Trends in 2022
Since the onslaught of the COVID-19 pandemic, governments across the world have been making changes to adapt to needs of their citizens. Now as countries have adapted, what trends are taking shape in government in 2022? And what new trends does government need to anticipate for 2023? This Perspectives report from Social Web Tactics identifies key trends and makes recommendations for both federal, state and local government agencies, as well as government contractors, on what to prepare for in the near future. (Coming Soon)


Data and Trends


A collection of important statistics and trends for businesses and governments to consider. We expand on what these data points mean to organizations.


Netcasts, Podcasts and Webinars

30 Minutes of Marketing
Hosted by Michael Hackmer

Starting on April 22, 2022, join Michael Hackmer each Friday morning for "30 Minutes of Marketing"

Each week, Hackmer will focus on a different aspect of marketing, from strategies and trends to specific tactics.

You can view detailed summaries of each week's program by visiting Webinars and Podcasts page.

Questions about a past or upcoming episode? Ideas for a future program? Or do you want to be considered for an interview on a program? Let me know by e-mailing me at: michael [at] hackmer [dot] com

This is a FREE weekly webinar, but registration is required to attend the LIVE event. There is no registration required to view the on-demand videos on the website, or social media channels such as YouTube and Vimeo.

Premiere Episode, 4/22/2022
8 am to 8:30 am Eastern / 5 am to 5:30 am Pacific

Hosted by Michael Hackmer

Join me each month for a webinar presentation that touches on key business and marketing tactics.

Upcoming events include:

Registration for these events is free but required.

Register to view my specialized webinars

What Do You Need Help Building?

Here are some services that I can provide for your business or organization.


Recognize Trends and Curate Ideas To Make Successful Plans

Businesses and organizations need to recognize current and emerging trends and curate ideas to build smarter strategies for growth and success. Let's look at what is defining your marketplace and driving customer behavior. Together, we can develop the right strategy and tactics so you don't waste time or opportunities to achieve your goals.


Identify Your Target Audiences and Know Their Needs

Personalization and technology has created more audience segments than ever before, and more ways to reach them. Who you are trying to connect with needs to be determined before you create content and build an experience. Let's make sure we "know" who your audience is, what they really want, as well as the "how" and "when".


Create and Deliver Engaging Content and Compelling Experiences

Technology has changed how people consume information and how they engage with brands. If you do not deliver content that resonates, or a compelling digital experience, you risk being dismissed. Let us work together to build better content, as well as rich digital and in-person communications.

Want to talk?

Call or e-mail me to discuss how I may be able to help.

A brief, preliminary conversation does not cost anything. I will provide a non-disclosure agreement (NDA) for more detailed conversations. But let's at least get the conversation started. Waiting is always more costly.

Colliding With The Social Web

Who doesn't love a good blog? Colliding With The Social Web is my personal blog where I touch topics ranging from technology and business to media and parenting. I invite you to click on the link and explore the different articles and interviews which span a wide range of categories and topics.