Public sector growth advisory
We help businesses navigate the complexities of the public sector — finding the right buyers, sharpening the message, and building the right applications that put AI to work for your people.
Twenty-plus years of B2B and B2G marketing built across Fortune 500 companies, SMBs, non-profits and start-ups.
Where the modernization budgets, the political will, and the buying authority actually line up next year — and what that means for your pipeline.
Who we work with
Capabilities
Engage one service or the whole sequence. Most work starts with strategy and audience, then moves into content, optimization, and AI once the target is clear.
Define what comes next. Positioning, go-to-market, and capture strategy built on where the mission and the money are actually moving.
Connect with the right audience. Program-level buyer mapping, account intelligence, and primary research on the offices that actually decide.
Say something worth reading. Thought leadership, capability narratives, and campaign assets for digital and print that hold up under a buyer's scrutiny.
Turn scattered federal, state, and commercial data into something a team can act on — spend history, award patterns, org charts, and market signals assembled into one working view.
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Be findable by people and by machines. Technical SEO plus answer-engine optimization, so AI bots and assistants can discover and cite your capability.
Adopt AI without the exposure. Readiness assessments, ethical-use policy, and internal and external use design.
AI practice
Buyers are asking how you use it. Reviewers are asking how you govern it. And answer engines are quietly deciding whether you appear in the shortlist at all.
Where AI would actually change your economics, where it would create risk, and what your team can support today.
Deliverable: scored readiness map and a 90-day sequence.
A written, defensible policy for internal and external AI use — the document a contracting officer or prime can ask for and you can hand over.
Deliverable: policy, disclosure language, and staff guidance.
Structure your site and content so AI assistants and answer engines can discover, understand, and cite what you do.
Deliverable: technical audit, schema plan, content rewrites.
Not sure where you stand? Start with the assessment — it is the cheapest way to find out.
Request an AI readiness assessmentArticles and insights
A 360° view into the GovCon and public sector market — designed to enhance your knowledge, grow your network, and increase your visibility in the office…
I always tell people to set goals based on what you want to achieve, and then work hard – relentlessly in fact – and achieve them.…
Every once in a while I get an email from someone or have an interaction through work where I ask myself, “Why are you saying no?”…
About Hackmer
Hackmer is led by Michael Hackmer — fifteen-plus years of B2B and B2G marketing built inside Verizon Business, Adobe, and Deltek/GovWin, where the job was to understand public sector buyers well enough to reach them at scale.
Engagements are small by design: senior attention, direct access, and deliverables you can put in front of a buyer the same week.
Thirty minutes, no deck. Bring a target agency, a stalled pursuit, or an AI question — you will leave with a recommendation either way.
