"Go Confidently In the Direction of Your Dreams. Live the Life You Have Imagined."

- Henry David Thoreau

This quote is one of several that guide me each day. Always dream and then take action to achieve your goals.

What Do You Need Help Building?

How can I help your organization? What am I good at? Review some of my key skills to determine if I can be helpful to your business or organization.

Strategy

Recognize Trends and Curate Ideas To Make Successful Plans

Businesses and organizations need to recognize current and emerging trends and curate ideas to build smarter strategies for growth and success. Let's look at what is defining your marketplace and driving customer behavior. Together, we can develop the right strategy and tactics so you don't waste time or opportunities to achieve your goals.
  • Over 20 years analyzing trends across industries, with an emphasis on government contracting, and different sectors, with an emphasis on technology and education.

Audiences

Identify Your Target Audiences and Know Their Needs

Personalization and technology has created more audience segments than ever before, and more ways to reach them. Who you are trying to connect with needs to be determined before you create content and build an experience. Let's make sure we "know" who your audience is, what they really want, as well as the "how" and "when".
  • Across industries, including traditional media, education (K-12 and higher ed), software, hardware, manufacturing (food), and numerous segments, I have researched and studied audiences, and build highly effective personas and profiles that lead to highly effective marketing campaigns.

Experiences

Create and Deliver Engaging Content and Compelling Experiences

Technology has changed how people consume information and how they engage with brands. If you do not deliver content that resonates, or a compelling digital experience, you risk being dismissed. Let us work together to build better content, as well as rich digital and in-person communications.
  • Successfully created digital and in-person experiences, including, but not limited to, updated websites, new websites, mobile applications, in-person events and digital media campaigns and social media campaigns.

Technology

Find, Implement, and Maximize Technology to Ensure it Enhances Operations

Too often, technology gets implemented but not used to its purpose or cability. The end result is that your business adds a new cost, but does not realize gains in operational efficiency. How your organization tags and uses data, and how people use technology can directly impact the success of marketing and sales activities. Let us work together to ensure your technology stack is the right one for your needs.
  • From sophisticated ERP systems and business portals integrated with data from multiple sources to sourcing and implementing marketing automation and CRM solutions, I have worked at all levels of technology. I have a deep understanding of APIs and how to map data and tag content to ensure technology delivers the right results.

What am I reading now?

Here are the books I am reading.

IKIGAI: The Japanese Secret to a Long and Happy Life

Authors: Hector Garcia and Francesc Miralles

I decided to read this book, because I wanted to improve my overall quality of life and evaluate my life mission or purpose. I have been asking myself questions such as, "How can I better use the knowledge and skills I have developed over the last 20+ years?" And "Am I doing what I truly want to do? Am I making the right impacts, or is there more I can / should be doing?"

As I have been reading this book, there are many good insights on how to approach life, but also diet, social connections and more.

Great American Short Stories

General Editor: Paul Negri | Editor of this Volume: Thomas Crawford

I decided to read this book, because I enjoy short stories and wanted to read the stories written by some of the most famous early American authors. In some cases, I have read these stories before. But in most cases, the stories are new and were not stories I encountered when in school.

Want to talk?

Call or e-mail me to discuss how I may be able to help.

A brief, preliminary conversation does not cost anything. I will provide a non-disclosure agreement (NDA) for more detailed conversations. But let's at least get the conversation started. Waiting is always more costly.

Colliding With The Social Web

Who doesn't love a good blog? Colliding With The Social Web is my personal blog where I touch topics ranging from technology and business to media and parenting. I invite you to click on the link and explore the different articles and interviews which span a wide range of categories and topics.

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