“Let’s make it happen.”
How often do we engage in the exchange of ideas and hear a senior level person or executive say this in response to a suggestion we make? More times than not, you are left wondering, “Did we just make a decision to really do this, or what?”
As a strategist and creative thinker, I am often looking for a way to do something better or a solution to fix a specific challenge. Over the years, those words have come to sound more like Tapps to my ears than the clarion call of opportunity one would think they represent.
The challenge begins with people in senior level positions and management. They need to recognize that ideas can flow in a number of different directions, however, implementation and company directives need to flow from the top – down.
In short, it’s one thing to say, “Cool, let’s do it!” It’s quite another to demonstrate leadership, pull people together and actually get it done.
Television program schedules are a pretty essential interface for many of us. We want to know what programs are on the horizon, and tap into technologies like DVR and TIVO to ensure we can view what we want, when we want. In fact, we are so driven by our television program schedules that providers have integrated schedulers with our mobile phones (see DirecTV scheduler).
Unlike television, however, there is no existing national radio program-schedule database. Yet, there are more than 10 times the number of radio stations than tv stations in the US. For radio broadcasters, the development of an Electronic Program Guide that serves mobile receivers and helps to provide listeners with detailed program information represents a powerful tool to help better target programming and advertisements, as well as engage listeners throughout the day.
To address this issue, the NABFASTROAD HD Radio EPG project was created to to develop guidelines and technology for a US-based Electronic Program Guide system in a coherent, industry-wide fashion, with input from all stakeholders. In order to keep all radio broadcasters informed and to collect their input, BIA, in association with NAB, Broadcast Signal Lab and Unique Interactive have put together a webinar, which will take place today, Wednesday, February 25 from 2:00 pm to 3:00 pm eastern.
To register for this event, go to the GoToWebinar registration page: https://www1.gotomeeting.com/register/557324140