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HD Electronic Program Guide Technology Being Designed to Enhance Radio’s Offering

by Michael Hackmer / Wednesday, 25 February 2009 / Published in Conferences, Events And Contests, Media

Television program schedules are a pretty essential interface for many of us. We want to know what programs are on the horizon, and tap into technologies like DVR and TIVO to ensure we can view what we want, when we want. In fact, we are so driven by our television program schedules that providers have integrated schedulers with our mobile phones (see DirecTV scheduler).

Unlike television, however, there is no existing national radio program-schedule database. Yet, there are more than 10 times the number of radio stations than tv stations in the US. For radio broadcasters, the development of an Electronic Program Guide that serves mobile receivers and helps to provide listeners with detailed program information represents a powerful tool to help better target programming and advertisements, as well as engage listeners throughout the day.

To address this issue, the NABFASTROAD HD Radio EPG project was created to to develop guidelines and technology for a US-based Electronic Program Guide system in a coherent, industry-wide fashion, with input from all stakeholders. In order to keep all radio broadcasters informed and to collect their input, BIA, in association with NAB, Broadcast Signal Lab and Unique Interactive have put together a webinar, which will take place today, Wednesday, February 25 from 2:00 pm to 3:00 pm eastern.

To register for this event, go to the GoToWebinar registration page: https://www1.gotomeeting.com/register/557324140

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Tagged under: BIA, Broadcast Signal Lab, electronic program guide, NAB, NABFASTROAD, program schedule, Unique Interactive

About Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.

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