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Webinar video on US Electronic Program Guide now available for download

by Michael Hackmer / Friday, 27 February 2009 / Published in Media, Upcoming Events

I posted a blog on Wednesday previewing the HD Radio Electronic Program Guide that took place that afternoon. The technology that is emerging from this project is going to make radio more durable in the long run.

As a listener I like the prospect of being able to view program listings to see what is on instead of engaging in “accidental discovery” and just randomly scrolling the dial. It’s a more direct approach that consumers of media have come to expect in the digital age.

There also are a lot of benefits for radio broadcasters here: advanced program notices, the ability for listeners to record programs, ability of radio broadcasters to send out promotional messages, advertisements and emergency alerts, to name just a few.

If you missed the Webinar, click on this link to visit the event’s landing page: HD Radio Electronic Program Guide – Developing a Versatile HD Guide for Broadcasters. There you can download / view the video file from the Webinar and view a PDF of the slides.

Don’t forget to post comments on this via Twitter.

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Tagged under: accidental discovery, electronic program guide, HD Radio, promotional messages, radio broadcasters, record programs

About Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.

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