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Ask your customers before you build a new website

by Michael Hackmer / Monday, 02 March 2009 / Published in Marketing

The one thing I find companies miss in getting the web design process underway are the opinions of their customers.

Design, navigation, content, SEO, are all critical aspects of the process, but it all begins and ends with your customers. They are the ones you need to attract to the site in the first place. Before you hire a designer, hire someone to survey your core customers to ensure you get the total picture. You may find that they perceive your offerings differently than you do, are interested in new things, and/or have specific expectations that you were not going to meet had you just proceeded without their input.

Setting up a survey tool, or hiring some people to help collect the data is a relatively inexpensive process. Especially when you consider that you may discover you need to make changes to your strategic offerings before you are even ready to consider a website and SEO effort.

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Tagged under: customers, surveys, web design process

About Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.

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