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Expanding Revenue Streams for Media Companies: An introduction to practical strategies for the local media ecosystem

by Michael Hackmer / Monday, 04 May 2009 / Published in Conferences, Events And Contests, Media

On Tuesday, May 5th, I will moderate a Webinar that will cover expanding revenue streams for media companies. The goal of this event is to provide an introduction in advance of the Winning Media Strategies conference to some practical strategies for the local media ecosystem.

Clearly, the economic downturn / recession has adversely impacted many in broadcast and print media. No one has been immune from the challenges created by declining advertising dollars and viewership. When you look ahead – the next several years the advertising pie is expected to decrease. With so many new media companies and devices emerging, radio, tv and newspaper companies will be fighting for market share rather than trying to grow overall ad revenues.

In order for media companies to grow their business during this period, their company must develop multiplatform strategies to diversify their business models and build multiple revenue streams. This is made tougher by the necessary response to the tight ad market in terms of budget cutting, employee reductions and less tolerance for risk taking.

In addition to steps a media company can take, this webinar will present some revenue forecasts by media platform; best management practices and case studies. The speakers are first rate, and include:

Rick Ducey, Chief Strategy Officer, BIA Advisory Services
Daniel Anstandig, President, McVay New Media
Erik Hellum, President, GAPWEST, GAP Broadcasting

Click here to register for this event (there is no cost to register).

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Tagged under: BIA Advisory Services, Daniel Anstandig, Erik Hellum, GAP Broadcasting, local media ecosystem, McVay New Media, media platform, multiplatform strategies, Rick Ducey

About Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.

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