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BroadSoft to help enable XO’s new large-enterprise VoIP solution

by Michael Hackmer / Wednesday, 09 December 2009 / Published in Upcoming Events

BroadSoft, a Gaithersburg-based company that specializes in VoIP applications to the telecommunications industry, has announced that XO Communications will harness its trunking capabilities to provide a more centralized and cost-effective VoIP offering to large-scale businesses.

The enterprise trunking feature in the BroadWorks VoIP application platform coupled with XO Communication’s SIP Communications Solution will enable larger organizations to “transform their distributed PBX/PSTN interconnection to a more centralized and cost-effective VoIP solution.”

According to a recent release, Vince Margiotta, vice president of product marketing at XO Communications, said that “Leveraging BroadWorks to support our new XO Enterprise SIP service is a natural evolution for us given the success of XO IP Flex services and our long-term relationship with BroadSoft®.

“Working with large enterprises, we discovered they have unique business continuity requirements that the BroadWorks platform could address for our new offering. BroadSoft successfully translated these service requirements into technology, allowing us to further expand penetration into the Fortune 500 market.”

The new solution offered by XO will help larger organizations that operate in multiple states, including banks, retailers and others who have specialized needs in SIP trunking.

SIP, the Session Initiation Protocol (SIP) is used to control multimedia sessions. The process of trunking is used to allow VoIP outside of an enterprise network by using the same connection as the Internet connection.

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Tagged under: BroadSoft, BroadWorks, dcTechSource, PBX/PSTN, SIP, trunking, VoIP, XO Communications

About Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.

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