OutStart, a social business software and learning systems developer based in Boston, Massachusetts, has merged with Warrenton, VA-based Hot Lava Software, in a deal that will roll Hot Lava’s mobile learning application product line under the OutStart name. Hot Lava Software CEO, Bob Sanregret, will serve as Vice President of the OutStart Hot Lava division.
Hot Lava Software become an industry leader in mobile learning with a mobile desktop authoring solution that allowed users to build mobile content and applications that are deployable in 98 percent of all mobile phones. Hot Lava’s delivery and tracking services distribute mlearning content via WAP or directly to mobile devices, and automatically tracks who accessed the mobile content and can compile results from people who took surveys or tests using the Hot Lava built application.
According to a recent release, OutStart CEO Massood Zarrabian was quoted as saying that customers desired mobile applications. To meet the growing need of customers, Zarrabian said, “We identified Hot Lava Software as the leader in both mobile technology and, with over 1,000,000 registered users, customer implementations. Merging with Hot Lava enables us to leap far ahead of our industry in support of mobile requirements.”
Bob Sanregret said that “Merging with OutStart provides Hot Lava with additional resources and a link to OutStart customers who will enable us to better take advantage of the incredible potential that mobile offers.