What is Gov 2.0

/ / Published in Gov 2.0, Upcoming Events

I was reading a post from Bill Brantley on GovLoop where he asks “What is the ‘it’ in Gov 2.0?”.

I thought it was an interesting question, and I wanted to include here in GovWin.com. Much like “cloud computing” and other topics, people often do not have a clear explanation for what some of these new technologies and terms really mean.

So, what is Gov 2.0 mean to a government contractor? What does it mean to the government?

Is it all about data? Engagement? Social Media?

In my opinion, Gov 2.0 is about improving interaction and communication. More specifically, it is a mindset – a dedication to using technology to deliver more specialization to a customer / constituent base.

So, yes, conversation is key, because you cannot improve how someone interacts online (either with people or data) without a conversation.

Engagement is crucial to Gov 2.0. And the data or resource is another essential component.

But in my book, they all fall under that desire to use technology to deliver a service or solution that meets what the customer says they want.

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.

What you can read next

Live Blog, Twitter Feed and Pictures – Gov 2.0 Summit – Washington, DC
Green Technology Growing Strong in Washington Area
Internet Retailer: An Exhibitor’s Perspective