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What is Gov 2.0

by Michael Hackmer / Thursday, 10 February 2011 / Published in Gov 2.0, Upcoming Events

I was reading a post from Bill Brantley on GovLoop where he asks “What is the ‘it’ in Gov 2.0?”.

I thought it was an interesting question, and I wanted to include here in GovWin.com. Much like “cloud computing” and other topics, people often do not have a clear explanation for what some of these new technologies and terms really mean.

So, what is Gov 2.0 mean to a government contractor? What does it mean to the government?

Is it all about data? Engagement? Social Media?

In my opinion, Gov 2.0 is about improving interaction and communication. More specifically, it is a mindset – a dedication to using technology to deliver more specialization to a customer / constituent base.

So, yes, conversation is key, because you cannot improve how someone interacts online (either with people or data) without a conversation.

Engagement is crucial to Gov 2.0. And the data or resource is another essential component.

But in my book, they all fall under that desire to use technology to deliver a service or solution that meets what the customer says they want.

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About Michael Hackmer

Michael Hackmer was born in Boston, MA in 1975. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Hackmer has specialties in digital marketing, social media marketing, SEO, project management and strategic planning. He is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools.

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