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Are Business Cards Dead?

by Michael Hackmer / Wednesday, 23 March 2011 / Published in Marketing

Every once in a while, I’ll stumble upon an online discussion debating the value of business cards.

Often people wonder if they are still of value, given the prolific use of email and online social and professional networks. After all, in a world of smartphone apps that wirelessly transfer contact information, plus online profiles, company websites, and scannable badges — how can a plain old paper business card compete? And who wants to carry those things around, when you’re going to end up sending them an e-mail or typing their info into a contact database, anyway?

So, “Is the business card dead?”

Well, regardless of how you incorporate modern technology, a business card is a personal and professional introduction to someone that you cannot obtain simply by email or digitally reaching out.

Sharing a business card is up there with the handshake and verbal introduction as essential elements to building a positive impression and starting a business relationship.

Would you ever say the art of a handshake is dead?

Or the art of introducing yourself?

Or how you dress?

Though we rarely teach these things anymore, it does not mean they are any less relevant to how we communicate and interact. If executed correctly, you position yourself to leave a powerful impression on the people you are meeting. If executed incorrectly, your relationship could either get off to a horrible start or no start at all.

What is your perspective on using business cards? Are they passé? Or do you still find them essential to building a successful first impression? And what information should government contractors (especially small businesses) have on their business cards? Please submit your comment below.

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Tagged under: business cards

About Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.

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