Mike HackmerMike Hackmer

  • Services
  • Podcasts and Webinars
  • Perspectives
  • Data and Trends
  • Blog
  • About
  • Contact

Biggest Challenge to Marketing is You

by Michael Hackmer / Tuesday, 24 May 2011 / Published in Marketing

There has been a good discussion brewing over the past month in the B2B Technology Marketing Community in LinkedIn around one word to describe the biggest challenge facing B2B marketing.

Some responses have included:
Data
Noise
Choice
Personality
Content
Value
Trust
Engagement
Measurement

While there are many great one-word answers, my perspective of the biggest challenge for b2b marketing is the same as it is for marketing in general: It is you. You are the biggest challenge that you will face.

The biggest challenge to marketing is YOU

I say this because over the years I see the same patterns over and over again. People in marketing often do not know important things like who they really are, who and what their company is about, who their customers are, what their customers want, or what they want or where they want to go. The answers are often right there in front of them (customer feedback, internal questions, poor market performance, etc), but something inside these people prevents them from being able to see it or from being able to listen to others.

In my view, all the challenges a marketing professional will face pale in comparison to the battle one will wage against him/herself.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Tweet
Tagged under: b2b

About Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.

What you can read next

Are Business Cards Dead?
Defining Your Website Scope
Defining Your Website Scope
Companies Need To Focus Data Collection On Identifying And Forming Consumer Habits
Companies Need To Focus Data Collection On Identifying And Forming Consumer Habits

Recent Posts

  • Quantum Leap Forward

    Multiplying Your Personal Effectiveness In Quantum Leaps

    You2 is a formula for dramatically improving on...
  • Healthy Living

    Healthy Living: Vitamin D can help reduce coronavirus risk by 54% according to Boston University doctor

    Vitamin D can help reduce coronavirus risk by 5...
  • How To Get Started Identifying Your Target Audience

    Who is going to buy from you? Or use your servi...
  • When Just the Facts Are What Is Missing

    When Just the Facts Are What Is Missing

    With growing bias and subjectivity in our news,...
  • Stay Home - Save Lives - AdobeStock_334374864 2000 x 500

    Being Pragmatic About COVID-19 At Work

    Warning: A proud Dad tells a story about his ol...

SERVICES

  • Strategy
  • Audiences
  • Experiences

PERSPECTIVES

  • Top Marketing and Communications Challenges
  • Ideas for Your Next Marketing or Communications Campaign
  • Business Trends for 2023
  • Government Trends for 2023

STATISTICS AND TRENDS

  • Latest Data (Home)
  • Business Trends
  • Cybersecurity

NETCASTS / PODCASTS

  • Netcasts, Podcasts and Webinars
  • OPTIMISTIC Talk
  • Webinar & Report: Top Communications and Marketing Challenges
  • Webinar & Report: Ideas for Your Next Marketing or Communications Campaign
  • Webinar: How To Use Search Engine Optimization To Create Effective Content
  • Webinar: How To Create A Successful Lead Generation Webinar
  • Webinar & Report: Business Trends for 2023
  • Webinar & Report: Government Trends for 2023

FOLLOW MIKE HACKMER

© 2022 Michael Hackmer LLC | All rights reserved. | Disclaimer, Terms and Conditions

Contact   571-271-5976
TOP