When are the times you are most creative? Is it a particular day? A particular time of day?
Everyone should set aside time for creative exploration. But while it is important to do that, you also need to accept that there are many moments during your day (and night) when creativity strikes and you’re not prepared to receive it.
To capture the moment so it is not lost and you can recount it later, use what you have around you. Record a voice memo on your phone or use your phone to send yourself a note. Also, don’t be afraid on how it will look if you ask to borrow a pen or scribble your thoughts down on a napkin.
Creativity is an important thing to harness. And like many good things in life, it often does not appear on schedule.
Most people don’t consider how difficult it is to make a decision.
I think this is largely due to the fact that very few people know what it really means to decide something.
Sitting down to map-out how to start a business is not the same thing as deciding to do it. Creating a long list of creative ideas for marketing campaigns, or perhaps the desire to use social media to enhance customer service for your organization also are not decisions. Neither is setting a goal to lose 10 pounds before Thanksgiving, to move out, to file your taxes, to find a companion to share your life with or give back to your community. These are all examples of hopes, dreams, concepts and ideas, but not decisions.
Decision-making is difficult, because decisions require action. Often times, they require action we’ve been putting off because we presume the work is tedious or unpleasant.
In short, many of us create mental barricades around the action needed to make our dream or idea a reality, because while we want to fulfill our dreams – we associate too much pain, frustration or fear (sometimes all three at once) with taking the first step.
One way around this is to flip the pain, frustration or fear you feel to NOT taking action. Think of all the things you will end up denying yourself in the short-term and the long-term.
Everyday Seth Godin produces helpful pearls of wisdom.
“The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It’s not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it’s a little fractal of the entire story, something real.”- Seth Godin
I think this hits on a real truth. So many of us in business are told that our elevator pitch has to concisely tell our audience who and what we are, and what we can do in 30 seconds or less. We spend days, weeks, maybe even months perfecting a message that still doesn’t deliver its desired impact.