The Best Elevator Pitch Does Not Pitch Your Project

/ / Published in Entrepreneur

Everyday Seth Godin produces helpful pearls of wisdom.

“The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It’s not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it’s a little fractal of the entire story, something real.”- Seth Godin

I think this hits on a real truth. So many of us in business are told that our elevator pitch has to concisely tell our audience who and what we are, and what we can do in 30 seconds or less. We spend days, weeks, maybe even months perfecting a message that still doesn’t deliver its desired impact.

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.

What you can read next

Wright Brothers Plane - First Attempt
Your First Attempt Won’t Be Your Best Or Your Last
Steve Jobs Photo from Forbes Magazine
What Steve Jobs Teaches Us. In Business. In Government. In Life.