Everyday Seth Godin produces helpful pearls of wisdom.
“The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It’s not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it’s a little fractal of the entire story, something real.”- Seth Godin
I think this hits on a real truth. So many of us in business are told that our elevator pitch has to concisely tell our audience who and what we are, and what we can do in 30 seconds or less. We spend days, weeks, maybe even months perfecting a message that still doesn’t deliver its desired impact.