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BIA/Kelsey and Marchex: Google’s AdWords Enhanced Program

by Michael Hackmer / Tuesday, 11 June 2013 / Published in Conferences, Events And Contests, Marketing

Today BIA/Kelsey’s Senior Analyst, Mike Boland, and Marchex VP of Operations, Travis Fairchild, and Head of SEM, Cody Kunning, discussed how businesses and those managing online and mobile advertising campaigns can best maximize performance with Google’s AdWords Enhanced Campaigns, which are set to kick off on July 22nd.

Enhanced Campaigns is a topic that has been talked about quite a bit over the last few months. It was discussed at BIA/Kelsey’s Leading In Local conference in March (read Leading In Local 2013: Enhanced Campaigns: Google Speaks), and Michael Boland has written about it extensively (see Google “Enhances” Cross-Platform SEM: What Does it Mean? and More on Google’s Paid Search “Enhancements”: The SMB Angle)

Marchex brought additional firepower to the discussion yesterday, because Fairchild, Kunning and team have spent the last several months testing 100s of customer campaigns on the new AdWords Enhanced platform. The weight of Marchex’s early work is certain to help many companies and an industry where billions of dollars in advertising are at stake.

Click here to read BIA/Kelsey and Marchex: 7 Critical Things To Know About Google’s AdWords Enhanced Program


Below Is The CoverItLive Twitter Coverage From The Webinar

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Tagged under: BIAKelsey, Cody Kunning, Enhanced Campaigns, Google AdWords, Marchex, Michael Boland, Travis Fairchild

About Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.

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