Local Ad Dollars 2013: What Business Categories Are Spending And Where

by Michael Hackmer / Monday, 17 June 2013 / Published in Business Development, Conferences, Events And Contests, Digital Media, Marketing

BIA/Kelsey Media Ad View Plus Categories Infographic

Local advertising market is expected to grow from $132.5 billion in 2012 to $148.8 billion by 2017, according to BIA/Kelsey’s U.S. Local Media Forecast (2012-2017). However, some key questions arise from this data:

What media channel(s) is experiencing growth or worrisome declines?
How are advertisers spending their money across local search, video, classifieds/verticals and other displays?
What business categories should be targeted in local sales efforts?
How is a particular local market comparing to nationwide forecast?

Learn the answers to these and other questions during BIA/Kelsey’s Media Ad View Plus forecast webinar on Wednesday, June 19th from 2 to 3 pm Eastern. Click here to register for free.

According to BIA/Kelsey, the Media Ad View “local advertising revenue forecast monitors advertising spending by 12 media channels and 94 business categories for the most recent year and five years out, for every local market.” The data has been updated for 2013, and includes insights into top business categories, like auto and financial/insurance segments, top growth areas, as well as online, mobile and search.

BIA/Kelsey Speakers:

Mark Fratrik, VP and Chief Economist
Billy McDowell, Vice President of Research, Raycom Media

Tagged under: BIAKelsey, Billy McDowell, local ad, local media, Mark Fratrik, Media Ad View, media channels, Raycom Media

About Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics (www.socialwebtactics.com), a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools. He has been a speaker, consultant and marketing strategist for over 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed digital and strategic marketing campaigns for companies including: Adobe, Deltek, HP, K12, Red Hat, Strayer University and more. He has helped non-profits and corporations with marketing automation solutions. He is originally born in Boston, MA. Graduated Phillips Academy, Andover in 1994. Received his B.A. in Politics from The Catholic University of America in 1998. Michael lives in Ashburn, Virginia with his wife and daughter. He loves to run, swim and travel throughout South America.