Local Ad Dollars 2013: What Business Categories Are Spending And Where
Local advertising market is expected to grow from $132.5 billion in 2012 to $148.8 billion by 2017, according to BIA/Kelsey’s U.S. Local Media Forecast (2012-2017). However, some key questions arise from this data:
- What media channel(s) is experiencing growth or worrisome declines?
- How are advertisers spending their money across local search, video, classifieds/verticals and other displays?
- What business categories should be targeted in local sales efforts?
- How is a particular local market comparing to nationwide forecast?
Learn the answers to these and other questions during BIA/Kelsey’s Media Ad View Plus forecast webinar on Wednesday, June 19th from 2 to 3 pm Eastern. Click here to register for free.
According to BIA/Kelsey, the Media Ad View “local advertising revenue forecast monitors advertising spending by 12 media channels and 94 business categories for the most recent year and five years out, for every local market.” The data has been updated for 2013, and includes insights into top business categories, like auto and financial/insurance segments, top growth areas, as well as online, mobile and search.
BIA/Kelsey Speakers:
- Mark Fratrik, VP and Chief Economist
- Billy McDowell, Vice President of Research, Raycom Media
Register for free by clicking here to ensure you receive a link to the Webinar recording and other resources.
- Published in Business Development, Conferences, Events And Contests, Digital Media, Marketing
Business Development Experts Share Best Practices for Government Contractors
Watch the Archived Event: Business Development Experts Share Best Practices for Government Contractors
On Thursday, September 16 at 6PM ET, a panel of noted Government Contracting business development experts shared their tips and best practices. See the archived video from the event below, read an event recap, and watch for liveblogged notes, photos and more.
Featured Panelists:
- Al Mink, SRA, Inc
- Dan Shyti, L-3 STRATIS
- Byron Johns, American Systems Corporation
- Jim McCarthy, AOC Key Solutions
- Mary Gostel, FedSources
- Hilary Fordwich, Strelmark Consulting
Meet the Panelists
Back Row: Jim McCarthy, Al Mink, Dan Shyti and Byron Johns
Front Row: Mary Gostel and Hilary Fordwich
As an added bonus, attendees who registered online will receive a copy of the brand new Clarity BD report, scheduled to be released in early September, featuring benchmarking data on business capture processes from across the government contracting industry. For more information and to get your copy of the report, please e-mail join@govwin.com
System Requirements:
To view the event video, all you need is a Web browser with the free Adobe Flash player plugin and an Internet connection (500kpbs or higher download speed recommended).
- Published in Business Development, Conferences, Events And Contests, GovCon
Panel of GovCon Business Development Experts to Present at the Tower Club on 9/16
For people interested in business development in the government space, there is an event at the Tower Club on Thursday, September 16th, 5:30 – 8:00 pm, featuring some of the leading experts in obtaining government contracts.
The event will cover things like, finding the right opportunities, developing capture strategies and proposals, and more. What’s more, registration is free: http://govwin.com/node/72484
I will be on-site to run the live video stream and to manage questions from Twitter and the video chat. If you are outside the great DC region, we welcome you to join the live video and post your questions. But if you are within striking distance of the Tower Club in Tysons Corner, VA, you will want to be there. Not only will there be the panel discussion, but lots of networking opportunities, good food and a copy of the recent Clarity report will be distributed.
Speakers include:
Al Mink, National Security Strategy Director, SRA, Inc
Daniel A. Shyti, Vice President, GWAC Management Center, L-3 STRATIS
Finley Foster, Executive VP and GM, Business Development, American Systems
Jim McCarthy, CEO, AOC Key Solutions
Mary Gostel, Senior Vice President, Market Intelligence, FedSources
Hilary Fordwich, President and Founder, Strelmark Consulting
- Published in Business Development, Conferences, Events And Contests
