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This Memorial Day, Help Take Back $67 Billion in Wasted Vacation Days

Friday, 27 May 2011 by Michael Hackmer

As Americans kick off the Memorial Day holiday weekend, an Expedia survey notes that we wasted $67 billion in vacation days last year.

According to the results, the average American also receives and uses less vacation days than people in other industrialized countries. For example, the average American worker got 18 vacation days, but only used 14. Whereas, French (37 vacation days) and British (28 vacation days) citizens all received and used substantially more time off.

One of the reasons for the lack of vacation time is many Americans cannot take the time off because they are over-worked. In the shadows of the Great Recession, many US workers are performing multiple jobs. Other reasons cited by analysts commenting in response to this story are that due to the recession, many do not believe they can afford to take the time off, either because their employers are not supportive, they have anxiety about their jobs or their own personal finances preclude them from taking vacations.

Regardless of a persons work situation it is critical to take time off periodically to recharge, and it is important for companies to invest in wellness programs (see for example, GovWin member company Greenleaf Integrative Strategies) to help reduce stress, improve productivity and create a psychologically healthy workplace.


What do you think about the lack of vacation time in America?

Do American companies need to provide more vacation time? Do Americans need to be more demanding about taking time off? Post a comment below or where this entry was originally posted: This Memorial Day, Help Take Back $67 Billion in Wasted Vacation Days. And have a happy and safe Memorial Day holiday.

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Merry Christmas and Happy New Year

Friday, 01 January 2010 by Michael Hackmer

There is nothing better than celebrating the holidays with family and friends – Christmas and the New Year especially.

Of all the holidays, Christmas and the New Year are the strongest celebrations about beginnings – the birth of Jesus Christ and the start of a new year. They are moments in which we are thankful for the year gone by (and sometimes surprised at the speed with which it has come and gone) and we look ahead with optimism, freshness and hope that are unlike other times of the year.

It is in looking ahead to all the possibilities in 2010 – for me, my family and friends around me – that gets me revved-up and excited.

So, as 2009 comes to an end, I hope everyone else out there can seize the energy that comes with a fresh start – all the power and joy that comes from a new beginning, where the slate is wiped clean and all your ideas and dreams become possible again.

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Privacy and Growing Up Digital

Sunday, 15 February 2009 by Michael Hackmer

There is fundamental thing I hear over and over when it comes to people going online and using social networks – and that is the concern over privacy.

I am not one to dismiss the concerns over identify theft, Internet scams that rob people of their money, or pirates, hackers and malicious individuals who break into personal accounts and poison someone’s reputation (or far worse). There is no doubt that people need to be careful about who they share information with and take steps to safeguard their accounts and online activity.

Actually, what I am referring to is the position people who live on the tail end of Generation X and beyond who think the general practice of giving away personal information is somehow detrimental. Now, by “general practice” I am referring to the posting of pictures (parties, family events, etc), stories and other personal accounts of someone’s life that a vast majority of us do on a daily basis.

On this front I hear time and time again that those pictures or stories, posted by NextGeners and younger GenXers will come back “to bite them when they seek a senior corporate job or public office.” Today, this may be true. But in 5 to 7 years, do we really think anyone will care? I mean really care?

If we take into account the changes in culture we are experiencing, as well as how the workforce is changing, people are going to be less concerned about some college party picture over the next 5 years than they are today, because the chances the same kind of picture exists for them is probably pretty high. Or – they have experienced so many other people who have shared similar images it will not strike them as that big of a deal. This is not to suggest that our overall moral attitudes will change, or that we will start to accept reckless behavior in the workplace. Far from it. But people will certainly be more understanding of what people once did or do in their personal lives.

Technology is encouraging a lot of changes. Changes in our activity level, recognition of other people and cultures, and overall, I think technology – specifically the consumption of information online – is making us more tolerant and accepting.

With that said, I would be interested in hearing comments or opinions about this. Take a moment and respond the poll below. Let me know what you think about privacy and online use today.

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T’is the season to be thankful… and more

Friday, 19 December 2008 by Michael Hackmer

When the holidays roll around, starting with Thanksgiving in late November, we often hear people say that we need to be thankful.

Indeed, with the economy sinking more each day, hundreds of thousands of Americans out of work, and many more on the cusp of losing their jobs and homes, it is even more critical now than ever to find some silver lining, as well as to look ahead.

But as we express thanks for the people and things that matter most to us, I suggest we take a few additional steps and strive to make personal improvements in our own character that will serve us well into the year and life.

  • Show more gratitude to the people who have been there for you, not just during the year, but in your life. You know how financial analysts say that if you cannot pay a bill completely – at least send some money and show good faith? Well, the same is true with relationships. No one is expecting you to give back everything they have done for you in one swoop. Sending flowers, a card, or making a simple phone call every once in a while can go a long way to letting people know that you care.
  • Be polite to people you meet

Thanks to everyone who loved and cared for me last year, and indeed all the years I have been alive. May 2009 bring you the joy you deserve and the strength you need.

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Are we all about “Self Promotion”?

Sunday, 20 April 2008 by Michael Hackmer

I just had an interesting email exchange with a friend of mine who was concerned about posting an article he wrote on different sites or commenting about an issue he cares about. His concern was based on the idea that he did not want to appear to be promoting himself too much, or appear to be too biased. He even mentioned the idea of creating an alias or using others to post on his behalf.

That got me thinking. Are we so concerned about “self-promotion” that we actually stop saying what we want to say in public?

I remember Dick Vitale talking about an event he does for kids with cancer on Mike and Mike in the Morning. At one point, in the middle of a typically emotional and loud response, Dicky V brought up complaints he has received from people saying that he always promoting himself and his work as if it was a bad thing. Vitale’s response was, and I am paraphrasing here, “Come on, baby! If you don’t promote yourself or what you do – who is going to do it for you? Who will ever hear about what you are doing or why you are doing it?”.

Of course, in blogging, or interacting socially on any medium for that matter, we tend to confuse self-promotion with what we really want to achieve, which is a type of genuine sharing. Seth Godin has a really good short post on this in which he acknowledges that the very term “self promotion” is often used to described someone promoting him/herself at the expense of others. But do we really think that of everyone who promotes themselves?

It’s easy to see Dick Vitale get some flack, because I know of people who are tired of his routine and find his personality… well… annoying. But the truth is – Vitale’s pitch is designed to encourage awareness not so much of himself at the expense of others (fame for the sake of fame), but of his work to helping fight cancer. Translation – there is something genuine and true and useful connected to his promotional efforts. He wants to make a change, and by telling you about that – he is hoping you will join him in that cause.

To Godin’s point, so long as you are really promoting something useful – such as a useful ideas – or tactics or products that actually benefit the person they’re reaching out to, you really don’t fit into this more negative interpretation of “self promotion.”

The other component to this is that you should not let conventional perceptions about promoting yourself to deny you from making a public effort to change a trend or influence people. In the case of my friend, I recommend he take the plunge and get introduced to social media – particularly blogging – so he can experience for himself how people exchange ideas through their blogs and how others respond to them. Because if you hide behind an alias or keep yourself from spreading your useful ideas, you can’t expect to develop the clout or means for the change you want to achieve.

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The Rebirth of the Web

Saturday, 12 April 2008 by Michael Hackmer

As a member of the first generation of kids who really grew up with a computer in the home to my present-day work as a marketing professional, I have seen and experienced the changes of the online experience first hand.

From the lonely, late night and early morning hours on my CoCo 3, prowling local and regional BBS boards (trying like a madman to download Duke Nukem), to watching Darkplace and presidential debates on YouTube and CNN this year, what it means to be online or “on the web” continues to evolve… and quickly.

To say that the web has been reborn sounds a bit stale. I know that. The truth of the matter is – being online (whether via the pre-Internet days or not) has always been a social experience some way or another. And since the web has grown so much over the years, its rebirth or evolution has been a constant.

However, I believe one of the differences between then and now is the level with which we can interact and engage one another is greater than anytime in history. The last couple of years have seen the growth of social networks, advancements in digital and mobile technology, greater personalized content, rapid adoption of RSS, and the explosion of Twitter and similar communications solutions. Spurring all of these things along has been the growth of broadband and wireless technology, which has enabled more and more people high-speed access and grown the web substantially.

Of course, not only is the technology available and accessible, but people are using it and using it for many purposes. People are watching video online, listening to the radio online, getting their news online, meeting people and cultivating relationships online, more than at any time in history. We can bridge the gap of distance and communicate through Skype, follow the latest developments at a trade show (for example, see the NAB Twitter feed by clicking here), or join social and political causes all instantly and for free. And if we want, we can beam video of ourselves all over the world, purchase food and clothing, and, of course, complain.

What this brings me to – in a loose and rather unscientific blog posting – is that the web has emerged to become everyone’s social portal (well, almost everyone). If you want to reach people – you need to reach them online.

This holds especially true for marketing. In fact, I think we as marketing professionals have the most difficult job in the crazy life-cycle of business. Our job is to keep track of all of these portals, networks and communities, and devise ways to use everything the web is creating as a means to get our message to our target audience. The rebirth of the web as a social portal has come to mean that successful marketing is social marketing, and social marketing is only a success when you establish a relationship – preferably a positive one.

The purpose of this website and Hack Blog is to address the unique dynamics of social marketing, and to offer insight into how social marketing can and should be used. Another component of this site to connect you, the reader, with the skilled and talented people I work with on a daily basis at BIA Financial Network, intelligent PR professionals like Geoff Livingston, and others who can help you and your company or organization make the right marketing decisions.

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Personalization and Your Objectives

Wednesday, 02 April 2008 by Michael Hackmer

What New Technology Has Done

We all marvel at how the post-industrial, new technology age continues to bring us all closer together, both virtually and in reality. New technology enhances our productivity, improves different aspects of our daily communication, and bridges the information divide. The ripple effect spreads out and across all elements of society and touches everything we do.

As these waves, which emanate from technological advancement, spread outwards, we can see the new models rising from the old. Our traditional methods of thinking, though not abandoned instantaneously, are gradually beginning to wither away. New methods and new ideologies are surfacing. And as a result, our behaviors and responses to things are starting to change.

The Internet is a component of this change – as it itself has migrated from a large, centrally governed and limited entity (by limited I mean that the Internet was initially limited in its number of participants as well as the amount of information and types/format of information available) into a demassified network – decentralized and unlimited.

Increasingly, we are all demanding more personalization of information, services and products, while at the same time, realizing that our concept of what is “personal” or “private” is also changing.

I remember in the retail world, not more than 7 or 8 years ago, a debate raged among many of the discounters or mass merchants over how to best handle online promotions, emails and distributing offers and content to customers – “opt in” vs “opt out”. The retail industry preferred “opt-out” for obvious reasons, including customer convenience and reduced burden on the retailer.

However, what was an initial convenience to the customer soon became a hassle due to two simple words: information overload. To be more precise, it was not just information overload, but an overload of irrelevant information. What was once a valuable service soon became a flood of impersonal content that was uninspiring and created a backlash within the customer. The customer was starting to step away.

In a simple explanation, this change forced retailers to adapt to the “opt-in” methodology. But that was not enough. The customer’s desire for the information, while important, was not as critical as identifying the needs of the customer and then meeting those needs.

On the surface, this appears to be marketing at its most basic. However, it was not all that long ago where salesmen went door-to-door selling vacuum cleaners whether or not you needed one or not. Cars were mass-produced with limited options or customer feedback. To be politically risky for a moment I’ll suggest that we still mass-produce things through our educational system – namely our kids. Students are sent to schools that resemble factories, each with uniform and mandated curriculums, and little flexibility for personalization.

Personalization Is Key

So, how does this all connect to what your company or organization is doing today?

It is easy to say that personalization is the key, but what does it really mean and what is it the key to?

The first step to understanding this dynamic rests in the model outlined above at the start of this column: that waves of change emanate from advancements in technology.

Let’s take the growth of social networking. The growth of social networks has been enabled through new technology platforms (the most successful of which were developed and later opened for developers) and applications that connect your virtual world with your real world. People are now building bridges between themselves and other people that are truly global.

My wife has over 500 friends on Facebook. Three years ago – her life revolved around her Palm Pilot. Now her life revolves around Facebook (sorry honey, but it’s true).

Why?

Because she updates Facebook through her mobile device, online from her laptop, and elsewhere (this may or may not be interpreted to include the office). Technology has advanced in such a way to allow for this level of connection.

The second step to understanding personalization rests in a subset or result of technology – namely, Facebook is easy to use, integrated, and encourages people like my wife to stay involved because the Facebook applications she selects enhance her connection with her friends, family and business colleagues in a way that a phone call cannot or in a way that buying a $700 roundtrip ticket to Colombia cannot.

So, offering a personalized environment is a key provided that it offers: ease of use, integration to other devices / environments, and encourages use through relevant tools or applications.

But what does this personalization deliver?

Well, in my wife’s case, it means she is on Facebook and not MySpace, hi5, Bebo and other networks.

This leads us into the next phases of our discussion – competition and later… technology and information filters.

MORE THOUGHTS TO FOLLOW ON THIS SUBJECT… Stay tuned…

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