Is TV driving social media’s success? Or is social media driving out TV?

A colleague of mine forwarded an article by Mike Bloxham from the MEDIA Post blog, entitled “At a TV Screen Near you: Facebook and Twitter”. In this article, Bloxham refers to social media as having a “benignly parasitical relationship with TV” and that this relationship was somehow benefiting social networking sites. This irks me a
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At Issue… Content as a Commodity

Geoff Livingston’s tweet this morning focused my attention on a post by Sarah Perez entitled, “Content is Becoming a Commodity.” Geoff’s tweet said that he could not disagree more with the post, so that drew my immediate interest. I’ve known Geoff Livingston over the years (click here to read his blog, The Buzz Bin), and
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NAB 2008 Is Now LIVE

The National Association of Broadcasters (NAB) 2008 Show is now in full swing, stacked with an agenda that is heavy on digital technology, video, social media and the latest product innovations. But those are not the only things going on this year at NAB worth noting. In an effort to expand its marketing reach, not
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Television stations need to explore solutions that drive viewers to online content

We’ve known for some time that the number of people viewing online video is on the rise. With the expansion of broadband and high speed internet access, more people finally have the bandwidth to support video downloads. But where do we really stand? In 2006, the number of Americans between the ages of 12 and
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