Companies are very fixated on the concept of loyalty. Loyalty, or faithfulness or devotion, is an emotional state that is extremely difficult to quantify. Instead of using the term “loyalty” we should be using the term “habit” and measuring the habitual response of consumers. This ties into big data and market intelligence. Companies need market
QBurst, a web and mobile application development company based in Fairfax, VA, has launched theapps.mobi, a searchable directory of iPhone apps ranging from Education, Business and Entertainment to Travel, Weather and Lifestyle. Theapps.mobi provides a sophisticated web site that provides users the ability to browse through a detailed catalog of iPhone and iPod Touch applications,
BoxTone, a Columbia, Maryland-based company that develops software for smartphone device management, announced it has established a public sector unit designed to serve federal, state and local governments as well as other public sector organizations and the military. The Company, which recently surpassed 500,000 enterprise-connected BlackBerry smartphones that are being managed, tracked and controlled by
OutStart, a social business software and learning systems developer based in Boston, Massachusetts, has merged with Warrenton, VA-based Hot Lava Software, in a deal that will roll Hot Lava’s mobile learning application product line under the OutStart name. Hot Lava Software CEO, Bob Sanregret, will serve as Vice President of the OutStart Hot Lava division.