PERSPECTIVES

Knowledge is a powerful force. When combined with a total experience that educates, inspires, builds trust and makes an emotional connection - people are more likely to take action.

The core of creating knowledge and an experience is content. Content is not just information or written words - it is everything that makes up what we see online. Photos, illustrations, videos, colors, words and more are all forms of content.

In this guide, we outline different ideas for creating "content" that can help you build a total experience for your audience.

Questions? Ideas? Comments? Please e-mail me [michael] [at] [hackmer] [dot] [com].