Who is going to buy from you? Or use your services? What are their motivations and needs? What propels them into action? Are they driven by habit, planning, or urgent needs? The starting process for i...
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How To Get Started Identifying Your Target Audience
When Just the Facts Are What Is Missing
With growing bias and subjectivity in our news, and “fact-checkers” who apparently need fact-checking, it is often difficult for me to watch the news anymore or even see it shared on socia...
Being Pragmatic About COVID-19 At Work
Warning: A proud Dad tells a story about his oldest daughter handling a cornavirus issue with her employer and a co-worker. First of all, I’m proud of my oldest daughter. I am proud of how she h...
15 Ways To Get Your Mojo Back During the COVID-19 Pandemic
The COVID-19 (Coronavirus) threat has changed many aspects of our daily life. But whether we are run-down from work, isolated from social distancing and taking steps to “shelter in place,” or feeling ...
How To Socialize When Practicing Social Distancing
By now, most of us understand what “social distancing” is, why we need to do it and how. In short, in order to curb progression of COVID-19 (coronavirus), we need to change our social behavior an...
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