The question of what is a “winning media strategy” and what is working for your business online are two important questions being posed to media executives leading to BIA’s Winning Media Strategies conference, May 20 – 22, in Washington, DC. In the embedded video within this blog post, BIA’s Chief Strategy Officer and WMS Program
Television program schedules are a pretty essential interface for many of us. We want to know what programs are on the horizon, and tap into technologies like DVR and TIVO to ensure we can view what we want, when we want. In fact, we are so driven by our television program schedules that providers have
Several days ago, someone had posted a word cloud for Barack Obama’s inaugural address, along side those of Reagan, Clinton, Bush and Lincoln. The very nature of a word cloud is to create a visual representation of the most popular words in a particular document. When applied to a blog, this is both cool and
Geoff Livingston’s tweet this morning focused my attention on a post by Sarah Perez entitled, “Content is Becoming a Commodity.” Geoff’s tweet said that he could not disagree more with the post, so that drew my immediate interest. I’ve known Geoff Livingston over the years (click here to read his blog, The Buzz Bin), and
The National Association of Broadcasters (NAB) 2008 Show is now in full swing, stacked with an agenda that is heavy on digital technology, video, social media and the latest product innovations. But those are not the only things going on this year at NAB worth noting. In an effort to expand its marketing reach, not
We’ve known for some time that the number of people viewing online video is on the rise. With the expansion of broadband and high speed internet access, more people finally have the bandwidth to support video downloads. But where do we really stand? In 2006, the number of Americans between the ages of 12 and