Mike HackmerMike Hackmer

  • Services
  • Podcasts and Webinars
  • Perspectives
  • Data and Trends
  • Blog
  • About
  • Contact

Are Business Cards Dead?

Wednesday, 23 March 2011 by Michael Hackmer

Every once in a while, I’ll stumble upon an online discussion debating the value of business cards.

Often people wonder if they are still of value, given the prolific use of email and online social and professional networks. After all, in a world of smartphone apps that wirelessly transfer contact information, plus online profiles, company websites, and scannable badges — how can a plain old paper business card compete? And who wants to carry those things around, when you’re going to end up sending them an e-mail or typing their info into a contact database, anyway?

So, “Is the business card dead?”

Well, regardless of how you incorporate modern technology, a business card is a personal and professional introduction to someone that you cannot obtain simply by email or digitally reaching out.

Sharing a business card is up there with the handshake and verbal introduction as essential elements to building a positive impression and starting a business relationship.

Would you ever say the art of a handshake is dead?

Or the art of introducing yourself?

Or how you dress?

Though we rarely teach these things anymore, it does not mean they are any less relevant to how we communicate and interact. If executed correctly, you position yourself to leave a powerful impression on the people you are meeting. If executed incorrectly, your relationship could either get off to a horrible start or no start at all.

What is your perspective on using business cards? Are they passé? Or do you still find them essential to building a successful first impression? And what information should government contractors (especially small businesses) have on their business cards? Please submit your comment below.

business cards
Read more
  • Published in Marketing
No Comments

Recent Posts

  • Quantum Leap Forward

    Multiplying Your Personal Effectiveness In Quantum Leaps

    You2 is a formula for dramatically improving on...
  • Healthy Living

    Healthy Living: Vitamin D can help reduce coronavirus risk by 54% according to Boston University doctor

    Vitamin D can help reduce coronavirus risk by 5...
  • How To Get Started Identifying Your Target Audience

    Who is going to buy from you? Or use your servi...
  • When Just the Facts Are What Is Missing

    When Just the Facts Are What Is Missing

    With growing bias and subjectivity in our news,...
  • Stay Home - Save Lives - AdobeStock_334374864 2000 x 500

    Being Pragmatic About COVID-19 At Work

    Warning: A proud Dad tells a story about his ol...

SERVICES

  • Strategy
  • Audiences
  • Experiences

PERSPECTIVES

  • Top Marketing and Communications Challenges
  • Ideas for Your Next Marketing or Communications Campaign
  • Business Trends for 2023
  • Government Trends for 2023

STATISTICS AND TRENDS

  • Latest Data (Home)
  • Business Trends
  • Cybersecurity

NETCASTS / PODCASTS

  • Netcasts, Podcasts and Webinars
  • OPTIMISTIC Talk
  • Webinar & Report: Top Communications and Marketing Challenges
  • Webinar & Report: Ideas for Your Next Marketing or Communications Campaign
  • Webinar: How To Use Search Engine Optimization To Create Effective Content
  • Webinar: How To Create A Successful Lead Generation Webinar
  • Webinar & Report: Business Trends for 2023
  • Webinar & Report: Government Trends for 2023

FOLLOW MIKE HACKMER

© 2022 Michael Hackmer LLC | All rights reserved. | Disclaimer, Terms and Conditions

Contact   571-271-5976
TOP