Remembering The GovWin Community

Goodbye - Picture of GovWin Website from November 2010
Whatever Deltek’s rationale, it is sad to see the GovWin community that I used to be apart of fade away and gradually die over the last year or so. And by GovWin community, I am not talking about the GovWin.com website that exists today, which is INPUT repackaged. I am talking about the large network
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Spin a social media web for a soft landing

With all this talk of doom and gloom there is a bright spot in the US, and perhaps global economy. The social web. By adapting existing marketing and public relations strategies to include social media, your company can stay in the forefront and on the minds of spend-weary consumers. Here are four areas businesses need
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Word Cloud for HACK Blog, BIA, Kelsey Group and ActiveAccess

Several days ago, someone had posted a word cloud for Barack Obama’s inaugural address, along side those of Reagan, Clinton, Bush and Lincoln. The very nature of a word cloud is to create a visual representation of the most popular words in a particular document. When applied to a blog, this is both cool and
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Who says we all can’t just travel by balloons? Social media encourages big ideas, new thinking

It took a man just 150 helium balloons and lawn chair to become an instant sensation. The man I’m speaking about is Kent Couch, who pulled together the makeshift airship in an attempt to go from Bend, Oregon to Idaho. (AP Photo/Jeff Barnard) On the surface, this may seem like hardly the right imagery to
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DC Bloggers Gather for Blog Potomac – Engagement, Measurement and Ethics Seen as Keys

Last Friday, June 13th (yes, Friday the 13th), I ventured to Blog Potomac, where Geoff Livingston and his team at Livingston Communications, the folks at Viget Labs, WordBiz.com, Inc., and others put together a premiere social media marketing event for the greater Washington DC area at the State Theater in Falls Church, VA. First of
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Internet Retailer: An Exhibitor’s Perspective

As some people out there know, I attended the Internet Retailer Conference and Exhibition in Chicago with my colleague, Mike Ferrara. Our presence at IRCE lasted from Monday, June 9 through Wednesday, June 11th. Since our focus as first-time exhibitors was the exhibit hall (go figure, right), my summary is nothing more than a series
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Does Reaching the “Inbox” Really Matter Anymore?

It struck me as I was reviewing my plans for the upcoming Internet Retailer Conference and Exhibition in June that there is not a lot of attention on using email to reach one’s customer base in the Conference agenda and session discussions about online marketing. In the not so distant past (which means a year
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At Issue… Content as a Commodity

Geoff Livingston’s tweet this morning focused my attention on a post by Sarah Perez entitled, “Content is Becoming a Commodity.” Geoff’s tweet said that he could not disagree more with the post, so that drew my immediate interest. I’ve known Geoff Livingston over the years (click here to read his blog, The Buzz Bin), and
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