The National Association of Broadcasters (NAB) 2008 Show is now in full swing, stacked with an agenda that is heavy on digital technology, video, social media and the latest product innovations. But those are not the only things going on this year at NAB worth noting.
In an effort to expand its marketing reach, not only does NAB have a very active Show Blog up and running, but they also have a NAB Twitter feed that you can subscribe to. Whether you are at the show or not, these are great ways to stay informed about what is being discussed on the show floor and in the sessions. Since the 2008 Show takes over the entire Las Vegas Convention Center, and is expected to draw over 102,000 people – it’s safe to say that you can’t be every where you want to be. Using these tools should help keep you informed and improve your overall experience.
Another way to maximize your time at NAB is to get some insider knowledge. In fact, last week, I helped organize a Webinar that provided an “Insider’s” view of this year’s show, including perspectives from Chris Brown, NAB’s Executive VP of Conventions and Business Operations, Peggy Miles, President of Intervox, and also Gary Arlen, President of Arlen Communications and author of many books on digital media. Even though the Show is currently underway, I highly recommend you take a few moments when you have some down-time to view the Webinar and see what our expert panel recommends (http://www.bia.com/webinars). Of course, exactly how much down-time you will end up having in Las Vegas is probably pretty minimal, but it is worth a shot, right?
The other idea (and less time consuming) is that you can refer to Rick Ducey’s blog entry at BIA’s blog, Perspectives (click here to read). Rick is not only the Chief Strategy Officer for BIA, but he also has been named an official NAB Show blogger. In his post, Rick outlines his Top 5 things to get out of NAB.
Lastly, BIA has it’s own Twitter feed that allows you to receive updates from NAB, Peggy Miles, and BIA’s Rick Ducey, Mark O’Brien and Ed Czarnecki – all of whom are tweeting and blogging from the Show. The feed can be pulled into an RSS reader, if you want. The main url is: http://twitter.com/BIAfn.
I’ll post more about the Show as word trickles back to me. However, given the rapidly changing environment of the broadcast media industry, NAB is certainly stepping up and using social networks to its marketing advantage.
As a member of the first generation of kids who really grew up with a computer in the home to my present-day work as a marketing professional, I have seen and experienced the changes of the online experience first hand.
From the lonely, late night and early morning hours on my CoCo 3, prowling local and regional BBS boards (trying like a madman to download Duke Nukem), to watching Darkplace and presidential debates on YouTube and CNN this year, what it means to be online or “on the web” continues to evolve… and quickly.
To say that the web has been reborn sounds a bit stale. I know that. The truth of the matter is – being online (whether via the pre-Internet days or not) has always been a social experience some way or another. And since the web has grown so much over the years, its rebirth or evolution has been a constant.
However, I believe one of the differences between then and now is the level with which we can interact and engage one another is greater than anytime in history. The last couple of years have seen the growth of social networks, advancements in digital and mobile technology, greater personalized content, rapid adoption of RSS, and the explosion of Twitter and similar communications solutions. Spurring all of these things along has been the growth of broadband and wireless technology, which has enabled more and more people high-speed access and grown the web substantially.
Of course, not only is the technology available and accessible, but people are using it and using it for many purposes. People are watching video online, listening to the radio online, getting their news online, meeting people and cultivating relationships online, more than at any time in history. We can bridge the gap of distance and communicate through Skype, follow the latest developments at a trade show (for example, see the NAB Twitter feed by clicking here), or join social and political causes all instantly and for free. And if we want, we can beam video of ourselves all over the world, purchase food and clothing, and, of course, complain.
What this brings me to – in a loose and rather unscientific blog posting – is that the web has emerged to become everyone’s social portal (well, almost everyone). If you want to reach people – you need to reach them online.
This holds especially true for marketing. In fact, I think we as marketing professionals have the most difficult job in the crazy life-cycle of business. Our job is to keep track of all of these portals, networks and communities, and devise ways to use everything the web is creating as a means to get our message to our target audience. The rebirth of the web as a social portal has come to mean that successful marketing is social marketing, and social marketing is only a success when you establish a relationship – preferably a positive one.
The purpose of this website and Hack Blog is to address the unique dynamics of social marketing, and to offer insight into how social marketing can and should be used. Another component of this site to connect you, the reader, with the skilled and talented people I work with on a daily basis at BIA Financial Network, intelligent PR professionals like Geoff Livingston, and others who can help you and your company or organization make the right marketing decisions.