Online marketers need to focus on “attention-getting” content

Online marketing professionals are certainly faced with a lot of challenges these days. Not only does a recession often force us to do more with less, but the growth of online users means we are fighting a tougher battle for consumers than ever before. The number of people going online to find products, services, information
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Spin a social media web for a soft landing

With all this talk of doom and gloom there is a bright spot in the US, and perhaps global economy. The social web. By adapting existing marketing and public relations strategies to include social media, your company can stay in the forefront and on the minds of spend-weary consumers. Here are four areas businesses need
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