I posted a blog on Wednesday previewing the HD Radio Electronic Program Guide that took place that afternoon. The technology that is emerging from this project is going to make radio more durable in the long run.
As a listener I like the prospect of being able to view program listings to see what is on instead of engaging in “accidental discovery” and just randomly scrolling the dial. It’s a more direct approach that consumers of media have come to expect in the digital age.
There also are a lot of benefits for radio broadcasters here: advanced program notices, the ability for listeners to record programs, ability of radio broadcasters to send out promotional messages, advertisements and emergency alerts, to name just a few.
If you missed the Webinar, click on this link to visit the event’s landing page: HD Radio Electronic Program Guide – Developing a Versatile HD Guide for Broadcasters. There you can download / view the video file from the Webinar and view a PDF of the slides.
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